“Purpose is the essence of an organization. It provides meaning, sets direction, and creates value. It is a perennial strategic asset – the foundation of positioning and narrative for relevant and consistent brands.”
I have decades of entrepreneurial and consulting experience, working at the intersection of corporate and public interests and bridging tangible and reputational assets.
Throughout this journey, I have come to admire companies that have a clear sense of purpose and create value by sharing their vision. These organizations are stronger, more enduring, and widely recognized.
Today, I work independently at the strategic level, helping organizations reveal their purpose, structure their positioning, and build their narrative, ensuring coherence between essence, action, and communication.
journeyThe rapid pace of change and increasing complexity of relationships have expanded both risks and opportunities for businesses and society.
ConsultingIn this context, it is crucial for an organization to have clarity about why it exists, what it does, how it operates, and for whom it creates value.
This strategic foundation is critical for:
Board member at Dengo, Baruel, and Natural One; former CEO of Mãe Terra - Unilever.
Member of the Global Leadership Team and LatAm Leader at Ashoka; board member at Avina Foundation, São Paulo Sustentável Institute …
CEO of Carol Cone On Purpose.
Full Professor at ECA-USP; member of the Scientific Council of IdEA-Unicamp, the Advisory Boards of Aberje and …
Co-founder and Co-chair of the Board of Natura &Co; founder of Dengo; founder of Arapyaú Institute and RAPS – Political Action Network for Sustainability.
Chairman of the Board at Copasa; CEO and Co-founder of Virtu GNL; former CEO of Aegea Saneamento.
President of the Akatu Institute for Conscious Consumption; former Director and Board Member at Ethos Institute.
Director at G&R Gestão Empresarial; Vice-Chair of the Board at ENEVA; board member at Repsol, TAM, Fives Group, and Lhois Brasil; former CEO of Petrobras …
President of Ibá – Brazilian Tree Industry; board member at Klabin, Embrapii – Brazilian Company for Industrial Research and Innovation, IEDI – Institute for Industrial Development Studies …
Board member at Sonae Sierra and former CEO of Sonae Sierra Brasil; member of the Fiscal Council at Allos.
CEO of Aché; Chairman of the Board at Track&Field; board member at Baruel and Executive Committee member at Akatu Institute; former President of Avon Brazil and Flora; former COO at Natura.
Chairman and Founding Partner of Lew’Lara\TBWA; President of CENP – Executive Council of Standard Norms; board member of Osesp Foundation …
Founder and Co-Chairman of the Board at Natura &Co.
CEO at Motiva (CCR); former CEO and Board President of EDP Brasil and EDP Institute; former Board Member at EDP Portugal.
President of Aberje – Brazilian Association for Business Communication; Full Professor at ECA-USP.
Co-founder and Co-Chairman of the Board of Natura &Co; former President of SOS Mata Atlântica Foundation and IEDI.
of the Government Relations Committee at Amcham-Brazil; former VP at Telefônica Brasil …
President and CEO at Edelman worldwide.
Chairman of the Board and shareholder at Grupo Estado; former Executive President at Neogama BBH.
Associate Researcher at BTG Pactual and IBRE-FGV; columnist for Folha de S. Paulo; former Economic Advisor to Senator Tasso Jereissati.
Former President of Kimberly-Clark Corp LatAm and Brazil.
Executive Director at Fernando Henrique Cardoso Foundation; columnist for Estadão; advisor at Cebrap and. Palavra Aberta Institute.
General Superintendent at Sustainable Amazon Foundation; former Secretary of Environment of Amazonas; Associate Professor at FDC – Dom Cabral Foundation.